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A round face shape has curved lines with the width and length in the same proportions and no sharp angles.

JMM Rectangle

Rectangular frames are wider than they are tall in appearance and can add more length to a short face by contrast. Although ideal for round and heart-shaped faces, this timeless and universal frame style is flattering on most people.

Gucci Cat Eye
Cat Eye

Developed in the 1960s and piggybacking off of the popular browline frames, the cat eye style sweeps upwards at the far edges of the frame and simulate long eyelashes for a classic and sassy look.


The aviator (or “pilot”) frame design features a teardrop shaped lens and was originally created as a sleek and light alternative to pilot goggles during WWI.

Square 3

A square face shape has a strong jaw and a broad forehead, and the width and length of the face have roughly the same proportions.

Orgreen Oval 1

An oval face shape is considered to be ideal because of its balanced proportions.

Our Customers
I have shopped here for some time. The selection of frames might just be the best in Liverpool. The service is 1st rate and they always take as much time as you need without pressure for a sale. John Clarke
I am so lucky I came across Johnny Goggles! The staff and products are absolutely brilliant. Staff are very knowledgeable and super helpful when making decision on what frames to get for face shape. Thanks for the excellent service and quick turn around. In love with my new frames and I would highly recommend anyone looking for new glasses. Steffi Barboza
I travel all the way from London to Johnny Goggles Luverpool. The best Eye Wear Boutique in the country. Julie Ferras
From the day I first walked in, to the day I picked my glasses up I received first class service, nothing was too much trouble and any queries I had were quickly dealt with. The choice of glasses were vast and if you want something different I would highly recommend. Nigel Geldeard
I have never seen such a wide variety of choice both sunglass and non sunglass. very very helpful staff and the optician really knows his stuff! i love love my new DITA sunglasses and ill be in to see the new Cartiers really soon!! all in all a successfull visit to johnny goggles. Hollie Patten
Brilliant service, staff go above and beyond. James Murphy
I was quite apprehensive going to get replacement glasses and an eye test, I hadn't been for a good few years. On arriving the gentleman who greeted me was warm, friendly and made me feel relaxed immediately, we even shared a laugh and a joke. The optician who gave me my test was outstanding and explained everything clearly. Ten out of ten. Jo Quinn
Both the quality of the service and the quality of the glasses are remarkable. There's no way I'm going back to Specsavers! Michael Burton
Just got my Dita Mach Six delivered yesterday. The sunglasses are the best I have ever had and the quality is unparalleled. Thank you to Ozzy and his team for sourcing me this pair. If you need new glasses and genuine honest advice go to Johnny Goggles. Highly Recommended. 5 star service. Thank you 😊 Mubin Dehgami
Thank you to Ozzy for my New Cartier sunglasses. I travel up from Midlands to see him each time. Fantastic customer service and excellent selection of glasses. The Best Optician in England in my opinion. William Hilden
Jonny is the absolute Don of sunglasses/glasses, me and my girlfriend found it impossible to get hold of these limited addition Cartiers, searched for literally months, we came across Jonny and he went above and beyond, called round all his buddies and found some in Belgium! 10/10 service from this man and his work force! Couldn’t recommend enough. Steven Coleman
The only stockist of JMM in Liverpool town centre... need i say anymore ... Inside Trader